What Makes a Story Go Viral with "Trust Me I'm Lying" Media Manipulator & Strategist Ryan Holiday

www.facebook.com twitter.com thelip.tv Ryan Holiday has made a healthy career out of helping people strategize their media impact, and he takes that knowledge and shares with us some of the important factors to keep in mind when digesting news. We talk about how the media emphasis has shifted away from objectivity, how stories go viral, and figuring out just whose pocket reporters are in anyway. It's a refreshingly honest discussion on the way we get our information. GUEST BIO: Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans ADD'L LINKS: www.ryanholiday.net twitter.com trustmeimlying.com blogs.forbes.com EPISODE BREAKDOWN: 00:01 Media Mayhem Introduction 00:40 Welcoming Ryan Holiday. 02:37 "Scoops drive profits"--the TMZ/Gawker model and taking credit for other people's work. 05:50 Is the news only about the scoop, or about the context too? 06:39 The internet model of journalism: Page views vs. pay rate. 08:54 Understanding what goes viral. 11:17 Opinionated journalism and trying <b>...</b>
Author: TheLipTV
Duration: 48:51



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What Makes a Story Go Viral with "Trust Me I'm Lying" Media Manipulator & Strategist Ryan Holiday